Postpartum Progress is dedicated to raising awareness, empowering community advocates, providing peer education and support, and fighting stigma. Here is how we impact maternal mental health, thanks in major part to the hundreds of survivors of perinatal mood and anxiety disorders who help us make things happen:
PostpartumProgress.com – Our blog is the leading awareness raising media outlet and the most widely read blog in the world on perinatal mood and anxiety disorders. It reached more than 2.6 million pageviews in 2015, and has won numerous awards. The blog’s largest audiences came from the US (885k new users), Canada (102k new users) and the UK (105k new users), but in 2015 it also reached at least 500 new moms in each of more than 50 different countries.
Climb Out of the Darkness® – Climb Out of the Darkness is the world’s largest event raising awareness of maternal mental illness. It is held each year in June on or around the longest day of the year to symbolize shining the most possible light on perinatal mood and anxiety disorders. Moms get together in communities across the globe to climb mountains, hike trails, walk paths and share their stories while also raising funds for our nonprofit. Our 2016 Climb generated 153 million media impressions, had more than 4,200 participants and raised $350,000, with 180 teams in 46 US states, 6 Canadian provinces, the United Kingdom, Scotland, Brazil and Israel. (Photo: Team Newark, Ohio, 2015)
Free Awareness Resources – In 2015 we distributed nearly 30,000 “Hugs cards,” and our New Mom Get Help Checklist was distributed to approximately 40,000 mothers in 39 US states and 5 Canadian provinces by therapists, childbirth educators, doulas, home visiting nurses, nurse practitioners, lactation consultants, OB offices, social workers and advocates. All of the materials we develop help explain PPD and related illnesses, reduce stigma, and encourage moms to seek professional help. We know our content works because 75% report Postpartum Progress increased their willingness to seek professional help for their maternal mental illness.
Postpartum Progress Private Forum – We offer our Private Peer Support Forum in partnership with the company Smart Patients for those moms who don’t yet feel comfortable asking questions, commenting or otherwise talking in public about what they’re going through. It’s free and open to all and monitored by a survivor who is a former mental health caseworker. We now have more than 6,000 moms using the forum from almost every US state and around the world, many of whom do not have access to local support groups.
Warrior Mom® Conference – In July 2015 Postpartum Progress hosted the first ever patient-centered conference on perinatal mood and anxiety disorders in Boston. This event focused on celebrating recovery, building community, and helping empower survivors to raise awareness in their own communities by giving them skills and advocacy training. Tickets to the conference sold out in one day, and feedback was so positive the event is now being held annually. Our 2016 conference will be in Atlanta, GA, in October, with 180 attendees from 42 states, 3 Canadian provinces and the UK. It is sold out.
Warrior Mom® Ambassadors – We’ve just begun building a network of local peer advocates across the country and around the world who are receiving excellent, evidence-based training free of charge. These women are raising awareness, distributing patient education materials, sharing their stories and connecting moms to the best resources and help in their areas. We now have more than 100 Warrior Mom Ambassadors in 31 US states, 4 Canadian provinces and the UK, and we’re just getting started. (Photo Warrior Mom® Ambassador Candice Brothers with Climb leader Alexia Johnstone, both from Massachusetts.)
Speaking Out – Postpartum Progress is always at the forefront speaking out forcefully against stigma. In 2016 we launched a national awareness campaign using the hashtag #meditateonthis to combat stigma around getting professional treatment for PPD. The campaign reached 3.6 million people and had 32 million Twitter timeline deliveries. More than 1,300 mothers participated. We’re thrilled that #meditateonthis won the 2016 Iris Award for Social Campaign of the Year, in a category with such fellow nominees as the brands Dove, Tylenol and the United Nations Foundation. It also won a BlogHer 2016 Voice of the Year award. (Photo: Warrior Mom Ambassador Graeme Seabrook from South Carolina and Climb leader Emily Jankowski Newton from Maryland at Lobby Day 2016.)
Social Media – We’re all over social media and always talking with our audience, providing them support, encouragement and resources. We can reach at least 50,000 moms every week via our presence on Pinterest, Facebook, Spotify, Instagram and Twitter. Add to that our monthly blog traffic of 300-400k+ page views and you can see why we have more internet and social media engagement than any other organization in our space.
Research – We partnered with the University of North Carolina and Apple to launch the world’s largest genetic study of postpartum depression, through the use of an iPhone app called PPD ACT. Postpartum Progress’ role in this project is to raise awareness and recruit study participants. We’ve already secured more than 12,000 participants and UNC says our work reaching moms across the US has been critical to the initial success of the project. We also partnered with digital health technology company Iodine to encourage our community to use the Start app to track the effectiveness of newly-started antidepressants prescribed for PPD. And we’re just embarking on a new project with PCORI after receiving a Pipeline to Proposal Award. (Photo: Warrior Mom Ambassador Alicia Nelson from Colorado with her PPD ACT DNA spit kit.)
Training Advocates – Working together with the National Council for Behavioral Health, in 2016 Postpartum Progress will train 400 survivors of perinatal mood and anxiety disorders in Mental Health First Aid, an evidence-based full-day training program that prepares everyday people to help anyone with a mental illness. (Photo: Our volunteers Lashonta Edwards from Texas and Kristin Jacobsen from Washington at MHFA Instructor training.)
Annual Impact Reports – to review each year’s report, click on the year. To see our most recent IRS 990, visit our profile at Guidestar or send us a request via email to firstname.lastname@example.org and we’d be happy to share it.
2015 Impact Report & 990